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The Taylor Swift Effect and the NFL
3M
Football viewership among girls aged 12-17 spiked an astounding 53% at the start of the NFL season — and the pop icon’s influence stretches far beyond, impacting merchandise sales and the brand value of both the NFL and Kansas City Chiefs.
Streaming Weekdays
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The Taylor Swift Effect and the NFL
3M
Football viewership among girls aged 12-17 spiked an astounding 53% at the start of the NFL season — and the pop icon’s influence stretches far beyond, impacting merchandise sales and the brand value of both the NFL and Kansas City Chiefs.
Streaming Weekdays