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An Official Selection of the 2020 SXSW Film Festival, CONSOLE WARS takes viewers back to 1990 when Sega, a fledgling arcade company, assembled a team of underdogs to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and America's unique brand of capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
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