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Opera Philadelphia reaches new audiences
3M
Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.
Streaming Weekdays
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Opera Philadelphia reaches new audiences
3M
Opera Philadelphia is lowering ticket prices to make opera more relevant and accessible. The move is drawing in some first-time audiences and boosting revenue. Scott MacFarlane goes backstage to explore this innovative strategy.
Streaming Weekdays