Get ready for a new season of the hit summer reality competition series Big Brother. The CBS Original returns this July with a summer full of new Houseguests, possible showmances, Zingbot craziness, themed competitions, and more. This season will feature the show’s most programming hours ever: Premiering Thursday, July 9, with a 90-minute kickoff episode, Season 28 will reach a historic milestone as the first primetime series to hit 1,000 original episodes.
The sole host of Big Brother, Julie Chen Moonves, is back, and live feeds will also be available to Paramount+ subscribers. We know you’re so ready to watch, but first: Keep reading to learn everything you need to know about Big Brother Season 28, including the premiere date, how to watch, what to expect this season, cast, and more.
When does the new season premiere?
Big Brother Season 28 premieres on Thursday, July 9, with a 90-minute episode beginning at 8 PM ET/PT. Premiere week will also feature the return of Big Brother: Unlocked (an aftershow with interviews and guest appearances where gameplay is analyzed and never-before-seen footage is shared), premiering on Friday, July 10 at 8 PM, ET/PT, plus a 90-minute Sunday episode of Big Brother on July 12 at 8 PM, ET/PT.
Here is a breakdown of the full Big Brother Season 28 premiere-week schedule:
Big Brother Season 28 premiere week
- Premiere date: Thursday, July 9, 2026
- Time: 8 PM ET/PT
- Channel: CBS
- Streaming: Paramount+*
Big Brother: Unlocked
- Premiere date: Friday, July 10, 2026
- Time: 8 PM ET/PT
- Channel: CBS
- Streaming: Paramount+*
Big Brother Sunday episode
- Episode 3: Sunday, July 12, 2026
- Time: 8 PM ET/PT
- Channel: CBS
- Streaming: Paramount+*
*Big Brother Season 28 episodes can be streamed live on Paramount+ as they air on CBS via the Paramount+ Premium plan, or they can be streamed on the day after they air via either the Paramount+ Essential plan or the Paramount+ Premium plan.
How to watch and stream the new season
You can watch new episodes of Big Brother Season 28 on CBS and Paramount+. New episodes can be streamed as they air live on CBS on Paramount+ with the Paramount+ Premium plan, or they can be streamed the day after they air on Paramount+ with any plan. Paramount+ subscribers (any plan) can access live feeds on the app or ParamountPlus.com.
Remember: Big Brother is watchable from any device with the ParamountPlus.com app: This means you can stream Houseguest hijinks from your phone, your tablet, etc. – via either an Android or iOS device. The Paramount+ app is available on the Apple App Store or Google Play.
After premiere week, fans can expect new episodes on Wednesdays, Thursdays, and Sundays at 8 PM, ET/PT.
What to expect this season
While not much has been released about the new season, history tells us it is bound to be a summer full of unexpected moments, packed with twists and turns. The show will reach a historic milestone this season as the first primetime series to hit 1,000 original episodes. You can count on CBS delivering all the drama for the anniversary episode.
Season 28 returns with its most programming hours ever, and fans can rejoice as they will see the return of Big Brother: Unlocked. The aftershow includes exclusive footage, extended interviews, surprise guest appearances, and behind-the-scenes access that fans crave. Big Brother: Unlocked also invites past contestants back to break down the season’s big moments and gameplay.
Will there be live feeds?
Yes, there will be live feeds for Season 28. Big Brother fans know that the real deals and drama go down on the feeds first. To get to the feeds, just go to the Big Brother page on ParamountPlus.com and select the Live Feeds tab.
Fans use the feeds to follow the game between episodes, keeping track of strategy, alliances, and unseen moments you might miss while tuning in for the shows. The live feed is an important component of Big Brother that sets it apart from other reality competition shows, because it records contestants’ every move in a house outfitted with 94 HD cameras and 113 microphones. (OK, technically not in the restrooms, but all the other moves!)
Note: Whatever the Houseguests may do or say does not represent the views of CBS, Paramount Global, Endemol Shine North America, or the producers of the series.
Who is hosting and producing the season?
Julie Chen Moonves, who has hosted the show since Season 1 in 2000, returns for another summer of fun. Big Brother Season 28 is produced by Fly On The Wall Entertainment in association with Banijay Americas and executive produced by Allison Grodner and Rich Meehan.
When will the cast be announced?
The cast has not yet been announced, but should be coming soon. Typically, CBS reveals the cast in July. Just for reference, here are the dates of the cast announcements from the past several seasons of Big Brother:
- Season 27: July 8, 2025
- Season 26: July 15, 2024
- Season 25: July 31, 2023
- Season 24: July 5, 2022
Come back to this page for an update on the official contestants after the announcement.
Why fans keep coming back to Big Brother
Fans keep coming back for more Big Brother because of the show’s dynamic appeal as players use social strategy, smarts, and strength to win the grand prize in a summer show that is unlike any other competition series on TV. You can count on Big Brother to deliver unexpected alliances, live evictions, shocking betrayals, over-the-top competitions, and unpredictable game moves that will keep you on the edge of your seat from premiere to live finale.
The franchise has lasted over 25 years and continues to capture the attention of fans everywhere. No summer is complete without many contestants “sadly voting to evict” friends in the game or Julie Chen Moonves sharing how “things are already heating up in the Big Brother house.” This reality show has had a cultural impact for over a decade and continues to grab our attention every season.
Big Brother on Paramount+
Paramount+ is the streaming home for everything Big Brother. Catch all the action you missed from the past 27 seasons and tune in for Season 28 this July. If you want to catch more CBS reality content, check out Survivor, The Amazing Race, and more reality content on Paramount+ here. From outside the Big Brother House, I’m just a fan, imploring you to get addicted to this hit show and see you back in July every Wednesday, Thursday, and Sunday for episodes from the new season.
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