In this fanciful movie, the cut-throat competitiveness of the television world mostly has the effect of making ordinary people act in extremely funny ways. The film follows the fate of modern television industry through the career of a very un-modern man: Stuart Sain (played by Wuhl), an upstanding, fatally honest, do-right employee of the Fielding Ratings Company, and later public television, who has no greater ambition in life than to have a friendly company softball team. Sain unwittingly rises to power amidst one of the greatest television mishaps of the century: due to an undetected error in the high-tech Fieldings Ratings system, public television has become the top-rated network in the country. This sets in motion a frenzied free-for-all behind the scenes of the new television season as network executives scramble to compete with cultural programming. Public television executives get outrageous ideas about what the public wants, and Stuart Sain nearly loses the only thing in life he really needs to get by: the integrity that keeps his beautiful, funny, wife Cary not only by his side but on his side.